A graduate campaign that really rocked!
'Who you choose for your first gig is everything' was a continuation of a highly successful campaign from the previous year that used a simple image of an electric guitar as a mnemonic device across all campaign elements.
An important part of the brief was that the evolution of this campaign needed to fit in with ANZ's new overall theme of ‘real people, real stories’– using real ANZ employees as part of the execution.
Injecting new life into an already successful campaign isn’t always easy, but the help of four enthusiastic ANZ graduates, an electric guitar for a prop, and an iPod cranked up to ‘11’ really did the trick!
The exciting new visual look and feel was applied to a microsite, web banners, posters, careers fair banners, brochures and other promotional items. These items also directed potential graduates back to a Facebook page where they could view video testimonials, ask questions and get advice from previous graduates on what to expect when gaining a graduate position, and how to prepare for the upcoming new graduate placement interviews to give them the best possible chance of gaining a placement.
Diversity & Inclusion: In Search of Remarkable Talent
A guide for Shell recruitment professionals: Diversity and Inclusion (D&I) are a top priority for Shell. Striving to attract and retain people from all walks of life isn’t just a feel-good exercise – it's good business.
Diversity is a driver of new ideas, keeping Shell in touch with all their customers and giving new perspectives that might never have been considered otherwise.
Inclusion strengthens teamwork, enhances decision making and even lowers absenteeism and staff turnover. All these things help make Shell more competitive for the coming global energy age.
With Shell seeking to increase its diversity in all areas and at all levels, recruitment diversity targets were set with recruitment professionals playing a vital part in ensuring the goals are met, ultimately helping Shell reach it’s long-term aspirations.
This eBrochure was created for Shell recruitment professionals to help them understand how they can influence and contribute to Shell’s D&I journey. Each chapter was designed to provide a background explanation and then some practical ‘how to’ examples. The eBrochure was designed to be interactive, with a bottom navigation that could take you back to specific chapters, a home page button and various quick links and external links within the document to help discover and understand more on the topic of diversity recruitment, and to ensure that Shell is practicing recruiting excellence.
An icon set and visual identity guidelines were developed for Telstra’s HSW programs that characterised the key words of Health, Safety and Wellbeing in a friendly and colourful way, fitting perfectly with the new Telstra brand.
The icons represented: a doctor with a stethoscope – Health; a workman wearing a hard hat – Safety; and a person wearing a flower – Wellbeing.
The visual identity needed to be appropriate across a range of different contexts, and also help to differentiate this program of work from other Telstra business units. It linked many programs together as part of the same group, communicated to staff that the programs were provided by a trusted source and helped to create awareness of HSW programs within Telstra.
Annex Foods logo evolution
A new brand to Australia, Glamxperience is from the Netherlands and are experts in the new trend of 'glamping' – they specialise in designing, manufacturing, building and styling fully-equipped, high-quality, eco-friendly tents and accommodation for the leisure and event industries.
MW Creative has worked with the team at Glamxperience on a variety of projects.
After the merging of 14 boutique financial advice firms Shadforth Financial Group became one of Australia’s leading independent financial advice companies.
But this new company lacked a clear brand and position in the market.
The objectives of the brief were to develop a clear consumer value proposition and apply existing brand guidelines to all of Shadforth's new marketing materials.
The positioning statement ‘Go forth with confidence’ used branded language to communicate the value that Shadforth clients receive. The brand was rolled out nationally across a suite of collateral including a re-skinned website, video testimonials, a media campaign, and a suite of brochures and newsletters all written to the Shadforth tone of voice.
Avantiplus is a network of 31 bicycle stores Australia wide. The pre-Christmas period is one of Avantiplus Cycle's biggest sales periods and was brought to life with a national campaign including animated web banner advertising on the Exponential network, website header and banner, Facebook header, tiles and paid-ad tiles as well as point-of-sale materials such as posters, price cards and wobblers.
Originally known as 'Dove', Swisspers is an iconic Australian brand with a proven history of developing products that have become everyday beauty essentials or practical, family basics. For over a decade, Swisspers, and its distinctive purple, have been recognised as the benchmark for 'pure softness' amongst cotton products.
The face of a beautifully woman; the colour purple; and the positioning line of 'pure softness' were mandatories for this brand. The client had also fallen in love with the face of the woman in this stock shot – so we needed to make it work for this campaign.
The face of a second model was photographed with eyes closed and hands holding the produc, which was then retouched over the original image. The closed eyes and delicate typography were crucial to delivering the feeling of 'pure softness'.
A series of print ads were produced for the reintroduction of Findus brands such as Wok, Brassador, Seafood Deli and Fish Dinners into Australia.
The budget was extremely limited, so the packaging became the hero! Appetising imagery on the packs that displayed the product well combined with fun headlines that brought some key benefits to life became the brand style and also allowed a TVC to be produced for Findus Fish Dinners.
The marketing campaign was successful and allowed Findus to gain important shelf space with the major supermarkets.
McRob Aviation Solutions already used a tartan pattern as a part of their brand but the introduction of jet silhouettes into the tartan added an extra dimension, turning the woven pattern into criss-crossing flight paths and adding an immediate visual understanding of the brand.
